NOVERINT● UK Creator Ad Ban Index · October 2026
8 creator and social ad rulings in October 2026
Every month, the ASA rulings on ads that ran on social media, counted from NOVERINT’s register of the ASA’s published rulings: what they were about, where they ran, and what to check before you post. Each case links to the ruling on asa.org.uk.
8rulings on creator or social ads
8upheld
0not upheld
What they were about
One ruling can concern more than one thing, so these add up to more than 8.
Where they ran
An ad that ran on two platforms counts once on each.
Three to learn from
- Upheld Prices, “free” and codes Proud & Free — "closing", "UNTIL MIDNIGHT" and "Everything is FREE" that ran on Read it on asa.org.uk
- Upheld Medicines only a prescriber can supply MedExpress — "silence food noise" wording advertised a weight-loss POM Read it on asa.org.uk
- Upheld Health and nutrition claims Unicorn Brands (Nutrition Geeks) — creatine claims beyond the authorised wording Read it on asa.org.uk
What to check before you post
- The “Ad” label. Put “Ad” at the very start of the caption, where it shows before “more”, and name the brand relationship.
- Prices, “free” and codes. Check every price, saving and code against the brief; say “free” only when it costs nothing beyond delivery.
- Dates and deadlines. Give an end date only when the offer really ends then, and match it to the brief.
- Health and nutrition claims. Use only the wording the GB register authorises for a health or nutrition claim — nothing stronger.
- Medicines only a prescriber can supply. Never advertise one to the public: no waitlist, no discount code, no “coming soon”.
- Less healthy food. Check whether the food or drink is “less healthy” before it goes in a post aimed at younger audiences.
How the Index is counted
- Source. ASA rulings published in October 2026, as recorded in NOVERINT’s register, which keeps the rulings that touch creator and social posts. Each one was read on asa.org.uk.
- What counts. A ruling counts when the ad ran on a social platform (Instagram, TikTok, YouTube, Facebook, LinkedIn and the like). Upheld and not upheld are the ASA’s own outcomes.
- What doesn’t. Rulings the register does not hold, and ads that ran only in search results, on a website, on TV or in print (this month: Juniper); the CMA’s cases; guidance.
- Families. A ruling is in a family when the CAP Code rules it was considered under and what it was about both match it, as in the Studio’s similar rulings.
- Not legal advice. The rulings are examples of how the ASA applied the rules to particular facts. They are not legislation and do not predict a ruling on another post.