NOVERINTASA rulings · weekly
This week’s rulings for creator posts
The ASA publishes its rulings on Wednesdays. These are the ones in NOVERINT’s register that touch what creator posts get wrong: the “Ad” label, prices, “free”, dates, and health and medicine claims. One line each; read the full ruling on asa.org.uk.
Week of 19 October 2026
- Upheld Cara Capsules (Home + Health) — a brand's own "review" page with its advertorial label only at the bottom Read it on asa.org.uk
Earlier weeks
Week of 12 October 2026
- Upheld JPD Retail (Harrison & James) — "CLOSING SUNDAY" and "EVERYTHING FREE" with no real closing date Read it on asa.org.uk
- Upheld Proud & Free — "closing", "UNTIL MIDNIGHT" and "Everything is FREE" that ran on Read it on asa.org.uk
- Upheld Unicorn Brands (Nutrition Geeks) — creatine claims beyond the authorised wording Read it on asa.org.uk
Week of 5 October 2026
- Upheld Express Healthcare (Pharmacy Online) — waitlist and pre-order ads for a weight-loss pill Read it on asa.org.uk
- Upheld Juniper — "50% Off: Limited Time Offer" on weight-loss medication Read it on asa.org.uk
- Upheld MedExpress — "silence food noise" wording advertised a weight-loss POM Read it on asa.org.uk
- Upheld Menwell (Do Health) — a co-founder's posts linking blood tests to preventing serious illness Read it on asa.org.uk
- Upheld Simple Online Healthcare — "NO NEEDLE. COMING SOON" and a discount code for a weight-loss pill Read it on asa.org.uk
Week of 28 September 2026
- Upheld Huel — "gives you everything that you do need" and replacing all meals Read it on asa.org.uk
- Upheld Luma Pet — "Treat existing damage. Prevent future flare-ups" for a pet light pad Read it on asa.org.uk
Regulatory examples only — fact-specific, not legislation and not binding precedent. Not legal advice. How the register is kept: docs/RULINGS-UPDATE.md in the project.